WTFJeans was born from the need of a few geeks to have easy access to their iPhone while
sitting down. But the story continues in that we accidentally discovered an amazing feature:
the pocket cleans the touchscreen of the iPhone ;) [wtf]
WTFJeans adventure thus started in December 2009.
We only intended to make a few jeans, but then our friends wanted a pair. No big deal, so we made them. Then their friends, and their friends, and so on, so we decided to make a web shop and offer WTFJeans to anyone who wants them.
The first “big idea” was basically a pocket attached to the front leg of the jeans - the WTFPocket™ … which uses an exceptionally soft microfiber, and it turned out that it “rubs” the screen, cleaning it “automatically” because microfiber cleans on the micro-scale, wiping off oily fingerprints and smudges instead of just moving them around, like normal fabric does (it also removes 3x more bacteria than conventional fabrics).
Maybe it’s our geek nature, but we’ve never been one to stop innovating and optimizing, so together with our new team, we’ve added EMF-radiation shielding, and nanotech fabric protection for the most recent model, the V3.
This takes not only our company, but we believe, jeans themselves to a whole new level.
We've kept the comfort and fit you've come to expect from WTFJeans, kept that cool WTFPocket™ that launched the company of course, (see size guide for WTFPocket dimensions), added pockets for your hands, (dropped the USB pocket) and now we've added 2 amazing new features:
While it only lasts around 1 year of regular use and careful washing, this interesting new
feature allows you to accidentally spill a small amount of the liquid of your choice and not
worry about the consequences – it will just roll off!
We have tested it with water, coca cola, coffee, wine, beer, whisky (see a trend here?) and even oil!
How slick is that?
We made a WTFShield for each smartphone pocket from a very thin, copper-based fabric
sourced from a German company that is significantly efficient in reflecting the EMF radiation
from cell phones.
A piece the size of your iPhone has been sealed in a plastic pouch, and if you wish to use it, you can just place the sheild into a special pocket from the inner side of the jeans, which holds it between you and the phone.
Normal operation of your smartphone is not noticably affected.
Last and yet foremost: