The Story behind WTFJeans...
Smartphone friendly jeans!
WTFJeans was born from a need of a few geeks for easy and simple access to their iPhone in their pocket while sitting down. Also, the story continues that we accidently discovered an amazing feature for the pocket which cleans the touchscreen of the iPhone while it is in the pocket. ;) [wtf] Jeans adventure thus started in January 2010.
Only 2GB of WTFJeans!
The original idea was to make only a few jeans, but then all of our friends wanted a pair. Fair enough. We have decided to make a little web shop and offer WTFJeans to anyone who wants them… With just one catch: we are making only 2GB (2048 pairs) of WTFJeans!
The real smartass behind WTFJeans and, because of that, he is taking care of the most boring part of the job – administration. He is already thinking about the concept for the V3 model. But, when needed, he will roll up his sleeves and take care of the HTML/CSS/JS. So, if the website is not working, well, that is his fault. ;)
Passionately curious with the geek mindset, Anamaria is here to help you with anything that has to do with WTFJeans. While taking a break, she can sarcastically chat with you on and the upcoming Star Wars 7, but only after she helps you with finding your jeans size.
Quality is extremely important to us right next to the user experience. We want that every pair of jeans is remarkable and last for years. We want jeans in which you will enjoy every time you put them on. With this is mind and being led by the ethical code, for our production we chose the family manufactory named Breeches in Europe, which has existed for over 85 years.
WTFJeans is made of high quality, 10.5 oz, 100% cotton Denim from Italy that you can wear no matter the season. Every WTFJeans is made of 39 pieces that are made from 390 yards of heavy-duty threads (60% polyester, 40% cotton). Washing is a very important feature; WTFJeans are treated with an Enzyme wash. For WTFPocketTM we use an exceptionally soft microfiber. Several studies have shown that microfiber textiles clean on the nanno-scale and reduce bacteria by 99% while conventional cleaning clothes reduce bacteria by only 33%! During manufacturing, every pair of WTFJeans is checked in detail several times to ensure 100% expected quality.
The first model we launched in March 2010 and called it V1 with limited amount of only 1000 pairs. Since it was our first time making jeans, we did not know what to expect. Because of that, the first 100 pairs were labeled BETA and we impatiently waited feedback from our first costumers. :)
Our first customers were mostly our friends and except of feedback, they gave us a lot of encouraging words. After a few minor adjustments, V1 was out and the entire world went crazy. We were a Trending Topic on Twitter and everyone wanted to own a pair of WTFJeans!
Even the media began writing about us all over the world and we became swamped with orders. Then we had the famous “PayPal incident,” which became one of the main reasons why we took a pause for the last two years. It took a lot of effort to try to overcome the problems with Cash flow but we did not succeed. We were forced to put the project on stand-by.
Today, we are coming back and stronger than ever. :) We have new awesome jeans which were designed primarily for our fans and we want to share them with you – of course, again, in a limited edition.
We would like to thank all of our friends for their support, no matter if they are our real life friends or online friends - special thanks to family for huge help, Dinke for "turbo injections", Flajko with little Ninjas, manufactory Breeches and of corse Nebojsa for photo shooting ;)